✳Moving on with RCA

Having a re-think for RCA as i believe although is a tricky brief it's exciting as well


Re (I) novate: Choose a space to...
Renovate; Invigorate; Refresh; Transform; Improve;
Re-present; Innovate; Re-inform; Re-solve;


❥Concept

‘It is a common belief that nowadays we are bombarded with all this information,
advertising and signage. My chosen space is a main street of a city busy with logos and any kind of information and i will transform it by covering/altering all it’s signage.It would take the form of an installation.’

❥Purpose

‘The purpose of this idea is not so to improve the space but more to highlight the amount of signage we often take for granted and raise some interesting questions about how much advertising and signage defines the character of our cities.It is also part of the city’s beautification and uniformity’

❥Demonstration

‘At the moment the demonstration of the idea is through photography with the
potential of developing it further and having a different outcome based on this idea.’

Based on the above idea i did 2 sample videos as part of this bombardment of information that we get.
Black & White Logos


Colored Logos

Experimenting with the logos that we see everyday and how easily we identify them as we are so used to them.But what if you take away their color?Transform them all into black and white/ maybe the same color or cover them?




At the moment the visuals are not as strong as the idea but hopefully i'll get constructive feedback in order to develop the idea further