✻Placing them in context✻

✻Development of chairs✻

more chairs-finding colors

Trying out visuals for both ideas. The idea of the lego bricks is good but i it needs a lot work in terms of visualizing it and working more on the concept



The other idea i've designed a chair type of thing that fulfills the purposes i mentioned before




If i manage my time i will try and submit both ideas

✻Brainstorming & Ideas✻

Someone suggested of watching I-Robot and Charlie and the Chocolate Factory for inspiration because both movies have elements that go under the idea of the invention.
After doing some brainstorming i had 2 ideas
Based on the notion of optimism, cheerfulness and beauty:

❥Creating an installation in Hyde Park, as a huge park in my opinion that needs an element to give 'character' to it. There would be a huge pile of colorful bricks ( a lego type brick) with different architectonic elements such as: the Eiffel Tower, the Colosseum. I like the idea of people interacting with this installation so probably people would built it by having a sign saying 'built the next art piece' (not sure about this sign as i haven't thought it properly).

❥Making areas that are used by pedestrians more user-friendly by adding a new element to them. Creating street furniture that would have multiple purposes such as sitting and relaxing, will definitely have a fluorescent color that would glow in the dark, could be used as decorative elements and also change the flow of the public i.e keep left/ keep right

✻Research✻

More research on installations
❥Rachel Whiteread
Many of Whiteread's works are casts of ordinary domestic objects and, in numerous cases, the space the objects do not inhabit (often termed the "negative space" — instead producing a solid cast of where the space within a container would be; particular parts of rooms, the area underneath furniture, for example. She says the casts carry "the residue of years and years of use"




❥Looking into icons of design as i said earlier made me think of how products either have been invented or have been developed since their invention. for example the mobile phone at 1st was huge, then got smaller and smaller, then the design aesthetic was added and now we have mobiles that have touch screens and u can even talk to them and call the person you want to.
A machine that makes your own food maybe? For the invention idea is quite hard because you have to think a step beyond what exists today (beyond the ordinary). I was doing some research trying to find predictions for 2009 or even further but nothing interesting or inspiring came up.

❥RCA-2 Directions

Continuing with the RCA brief i am now confused in which direction i should go for.

✻Public Installation: the solution for the brief could be an abstract idea of creating something within a space. For example the artists Christo & Jean-Claude are working within huge scale art installations and the purpose of their art, they contend, is simply to make the world a "more beautiful place" or to create new ways of seeing familiar landscapes.


Wrapping Reichstag

The Wall


Covering a mountain with umbrellas

Surrounded Islands


✻A New Invention: At the last meeting we had Geoff mentioned the invention of the paper coffee cup supporting that it was one of the cleverest and greatest inventions as it fulfills the need of people for 'take away' coffee anytime of the day whenever they are. Following this direction it would be an invention of something new a dramatic change in people's everyday lives


Looking into icons of design the 20th century
⠁ The internet, which one 'innovated' or 'renovated' the space of the screen and created something new
⠁ Seeing home as a space and refreshen it with the invention of the table lamp
⠁The innovation of of the telephone, seeing 'communication' as a space and improving it

Article: Whose space

✳Moving on with RCA

Having a re-think for RCA as i believe although is a tricky brief it's exciting as well


Re (I) novate: Choose a space to...
Renovate; Invigorate; Refresh; Transform; Improve;
Re-present; Innovate; Re-inform; Re-solve;


❥Concept

‘It is a common belief that nowadays we are bombarded with all this information,
advertising and signage. My chosen space is a main street of a city busy with logos and any kind of information and i will transform it by covering/altering all it’s signage.It would take the form of an installation.’

❥Purpose

‘The purpose of this idea is not so to improve the space but more to highlight the amount of signage we often take for granted and raise some interesting questions about how much advertising and signage defines the character of our cities.It is also part of the city’s beautification and uniformity’

❥Demonstration

‘At the moment the demonstration of the idea is through photography with the
potential of developing it further and having a different outcome based on this idea.’

Based on the above idea i did 2 sample videos as part of this bombardment of information that we get.
Black & White Logos


Colored Logos

Experimenting with the logos that we see everyday and how easily we identify them as we are so used to them.But what if you take away their color?Transform them all into black and white/ maybe the same color or cover them?




At the moment the visuals are not as strong as the idea but hopefully i'll get constructive feedback in order to develop the idea further

✻Guerrilla Advertising✻

AUGUST 4, 2006


INNOVATION BOOKS

By Reena Jana

Advertising: When Guerrilla Goes Bourgeois
As big brands adopt the street-theater stunts once reserved for startups, it may mean the end of the surprise effect that made them work


Londoners cruising for a parking space one day in 2004 got a surprise when they turned onto Belvedere Road—one spot was taken up by a Volkswagen Polo Twist carved out of ice.

The car, conceived by ad agency DDB London, melted to the ground in about 12 hours, but lives on as a brief case-study in a new book, Guerrilla Advertising. The authors, Gavin Lucas and Michael Dorrian, present the best examples of guerrilla tactics in international campaigns by major brands, nonprofits, and individuals. The book documents how big brands are increasingly seeking spectacular new ways of grabbing consumers' attention, as traditional forms of advertising seem to be losing eyeballs.

The book shows the 16,000 mysterious butterfly stickers that appeared on walls and buildings around Manhattan, a mid-air soccer match, and the woman napping in her bed inside a crowded Hong Kong subway station.

EPHEMERAL MESSAGES. "This work is very transient. It's like a rainbow. You see it, or you blink, and it's gone," says Lucas of the ads presented in the book. "By using this type of guerrilla ad, companies are trying to engage with people in a way that surprises them. But if people see it again, it doesn't have the same impact."

"Guerrilla advertising" is a catch-all phrase for nontraditional advertising campaigns that take the form of theatrically staged public scenes or events, often carried out without city permits or advance public hype. The term riffs on "guerrilla marketing," which was first coined by author Jay Conrad Levinson in 1984 to refer to unconventional, non-big-media-dependent brand-building exercises such as sending out a personalized letter touting a product to consumers, or canvassing with brochures. Such take-it-to-the-street DIY marketing and ad campaigns were once a low-budget strategy for startups and small businesses unable to afford a thirty-second spot.

TRYING TO ENGAGE . But now, for a variety of reasons, even big-name brands are taking the guerrilla approach. It offers a way to engage highly targeted audiences, to develop a streetwise identity, and simply to jar consumers who are so inundated with advertisements—which have crept into video games and even onto egg shells—that they tend to ignore them (see BusinessWeek.com, 8/2/06, "Ad Placement Gets Extreme").

Microsoft (MSFT ), for instance, stuck the butterfly stickers around New York. Adidas orchestrated the gravity-defying soccer game in Tokyo and Osaka. And McDonald's (MCD ) hired the napping model in Hong Kong. Each of these ephemeral "ads" was meant to generate word-of-mouth buzz, and to speak to a very specific market, like hip New Yorkers wary of Microsoft's ultracorporate brand identity, or harried Hong Kong commuters for whom the sight of a sleeping woman might resonate.

There's one audience that's paying attention to such stunts, though: none other than the organizers of the Clio Awards—the advertising world's Oscars. For the last three years the Clios have included a "content & contact" category to recognize this new genre.

VIRAL FUTURE? But Lucas thinks that the advent and popularity of video-sharing sites like YouTube or Google Video (GOOG ) could offer a new life for future guerrilla ads—or whatever one wants to call them.

"I've yet to see on YouTube anyone documenting a guerrilla ad. But I don't see why it isn't possible," Lucas observes, suggesting that guerrilla ads can easily live on and find new context as viral marketing fodder, or video clips promoting a brand, sent from consumer to consumer (See BusinessWeek.com, 7/23/06, "Raising the Bar on Viral Web Ads").

"The Adidas game of high-wire soccer would've been a YouTube smash," Lucas says. "Even if guerrilla ads piss people off, they love to debate in the blogosphere and that could get a brand attention."

❥Found article from business week that talks about guerrilla advertising.A term that i didn't know what it meant but also why was it used.And for lastminute.com could be a great direction for its promotion

❥RCA

An initial idea i had for RCA, immediately after i got the brief is seeing the screen as a space. This was due to the cultural studies i did last term regarding my dissertation and according to the author Paul Virilio
'the screen serves as the locus of lost dimensions of space and technological transformations of time; it modifies our relation to space, is a surface-mount for its "accelerated virtualization" ' (Journal of visual Culture, Virilio's Screen)
Continuing with the notion of seeing the screen as a space, i was doing some research when i found an interesting and appropriate clip on you tube that 'shares' the same opinion.

Spaced Out - screen, sound space


The first 2:38sec it describes screen is the most profound illusion. A construction of space. The screen as a confined and framed window to a space beyond the space in which we are...A floating world through a window from which to observe, voyeur like and our hopes and our fears
Having this concept though how do i continue with it? And also the above video refers to the TV screen, but what about the computer screen that people rely so much nowadays and especially the internet?

✻Feedback✻

Feedback i got from last week's meeting regarding the idea of designing and implementing graphic systems in order to promote the concept of lastminute.com
⠂The common feeling of Monday mornings : boredom, routine, weather is crap
⠂Signage is a huge area it does not only mean signs it can be posters/stickers/billboards
⠂Places? where people would find them
⠂i can use an ideogram/phrase
⠂The language could be raw. Have a pre-sign and a meta-sign
i.e:


⠂Something that is destructive


A promotional pink balloon of a cloud/plane?

⠂interaction? Things on floor/sky-stickers

❥After doing a wider research to see what choices i have and what kind of signage there is out there i continued further to guerrilla advertising, an area that interests me more for this project as i believe this type of advertising can have a great impact on consumers, than signage that is being done and could be boring as well


Having a billboard in a different format
⠂Another i had is transforming bus stops into a pink holiday scenery