lastminute.com

The idea that i have is using public design as a medium of communicaton Designing and implementing sign systems in the streets of London that would create awareness of the company lastminute.com. Street signs all over and exist not only for drivers but pedestrians as well. Here i have some early designs but what i have to consider is not only the design but the streets/environments these signs would be placed. The idea is that is leading you somewhere and you need to find for yourself

these are the facilities that last minute provides but i was thinking that it could be more simple sign i.e that translates to a holiday or travelling

E.g of places are:
Busy streets :Oxford Street/Bond Street
Squares :Trafalgar Square
Underground:Oxford Circus/St Pancrass/Victoria/Euston
Shall i keep a route?I.e from Oxford Circus to Leceister Square?