Another brief we are set to do is for DORITOS that aays to communicate the new doritos brand positioning of 'Play' to 16-24 year olds.
I have 2 initial ideas that i want to develop and if they are not working i should concentrate on the orange project.When i was thinking of the word play it occured to my mind different games we used to play when we were children and although the audience is for 16-24 year olds i thought i could take it ironically and target them with games or activities that can still do now at this age.The first idea is to make the logo of doritos out of lego, something that really didn't work as good beacuse i couldn't do the curves or the edges and follow the correct lines.
Here some examples:


not working really




i printed the logo on to A4 and statred placing the legos on top.
Is really difficult to produce something like this cause it has to be in a huge scale.
The 2nd idea is tomake a film that shows the making of a puzzle that has a picture of doritos.What the picture would be i dont know but i found one and i ll make it into a puzzle and test my idea first.